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The world of b2b selling has evolved over the last decade. Digital technologies have blurred the lines across traditional channels and sales strategies, and account-based marketing (ABM) is reframing the way b2b sales organizations approach customer accounts. While this shift brings its challenges, it also presents great opportunity for b2b brands to better engage with […]
The hype around Millennials (also called Generation Y, born around 1980-1995) doesn’t seem to end. We still read about their problems with Generation X in day-to-day business life, that they value experience more than possession and like to share everything: The car, the flat and the electric drill. However, there’s not much buzz around Generation […]
During my time at University, I did a marketing internship at a German fashion label start up. On my first day, I was rather perplexed when my boss told me that they don’t do marketing and don’t need marketing. Back then, I just accepted that I was doing my marketing internship in a company that […]